The Death of the Middle Market in Fashion: Have You Noticed the Shift?

The middle market in fashion is disappearing, leaving consumers with two extremes: fast fashion or luxury brands. Once-reliable brands like Coach and Tory Burch are now hard to find at accessible price points, forcing shoppers to choose between quality and affordability. Here’s why this is happening and how it might be affecting your wardrobe.

Why You’re Either Stuck with Fast Fashion or Luxury Brands

Once-popular, accessible brands are either raising prices or cutting quality. This trend reflects broader economic pressures, like inflation and rising production costs. Big businesses prioritize profit, which often means reducing quality to cut costs or increasing prices to meet inflated production demands. Meanwhile, as income inequality grows, the middle class struggles to keep up, leaving fewer options for affordable, quality fashion.

How This Impacts Your Shopping Choices

Consumers now face the challenge of either buying low-cost items that wear out quickly or paying more for luxury. Even those with a modest budget find themselves stuck—either pay a premium for quality or settle for fast fashion that may not last. As the wealth gap widens, the middle class finds itself with limited access to quality, affordable fashion options.

Is Thrifting a Solution?

For some, secondhand shopping has become a go-to for finding quality at reasonable prices. But as fast fashion dominates, even thrift stores are filled with lower-quality items. Finding durable, well-made clothing is increasingly difficult, even when shopping used. This can absolutely be a viable option, but you will need a trained eye!

Finding Alternatives in Today’s Fashion Landscape

While the middle market may be shrinking, alternatives still exist. At Pure Quartz, we partner with over 20+ independent brands to offer a curated selection that finds the sweet spot between quality and price. Look to independent brands, sustainable fashion labels, and quality secondhand options for pieces that balance durability and style without reaching luxury prices.

FAQ

What Happened to Mid-Range Brands Like Coach?

Many mid-range brands have been bought by large investment groups that prioritize profit, often at the expense of quality and accessibility.

Why Are Fast Fashion and Luxury Brands Dominating?

The fashion industry favors high-profit fast fashion and luxury brands, making it difficult for mid-range brands to compete or stay in business.

Where Can I Find Quality Alternatives?

At Pure Quartz, we proudly feature over 20+ independent brands that bridge the gap, offering quality, unique styles without the luxury price tag. Independent brands, sustainable options, and secondhand stores are great alternatives for finding quality items without the luxury price.